Epiphany Marketing
Logo + Business Cards + Letterhead
When it came time to redo our own corporate identity system, we decided to take a well-known cliché to the extreme and literally think out of the box - so we created a circular business card. While visually standing out among all the rectangular cards out there, the circle also represents the relationship between our clients and ourselves. We complement each other and work together. Taking it an abstract step further, one could even interpret the circle as an embrace - the perfect way to symbolize our tag line, "build a personal connection."
Shindy.TV
Logo
Shindy.TV is the hip new Internet television show that takes viewers into the scene - inside the hottest new clubs, bars, restaurants and hotels; the trendiest spas, salons and fashion boutiques; upcoming music bands to watch and the music venues to see them in; celebrities, exciting events and more - essentially, everything worth seeing, hearing, tasting, wearing and doing in San Diego. The hosts are irreverent, a little bit crazy, laugh-out-loud funny and ready to entertain you. Shindy is a party, a groove, a night on the town - and what better way to show that than with the iconic disco ball and complimentary font and colors?
Center for Jewish Culture
Logo + Styleguide
The SDCJC wanted an update from a logo which was hard to understand to a simple, powerful, iconic brand that would represent world-class art and culture with a Jewish context that everybody can appreciate, including music, literature and theatrical performance.
Our inspirations were the great arts and cultural centers of large cities such as Lincoln Center, The Kennedy Center, the Metropolitan Museum of Art and Carnegie Hall. After exploring a wide variety of possible directions, the consensus was to pursue the bold "C" bursting out of an off-kilter box, connoting bold, fresh and entertaining art that comes at you from a different angle.
The eventual goal is to have the center known as the "Center" and even the "C" once the new brand takes hold in San Diego. We also provided the client with a brand style guide to help their internal designers create all subsequent marketing communications incorporating the new brand.
Promark Productions
Logo + Business Cards
This new company is creating a variety of television show concepts, many designed to be broadcast over the Internet. We were asked to create a logo that said "television" and was also bold and modern.
Encompass Guidance
Logo
The husband and wife team of Susan Sincoff, LCSW and Joseph Yedid, Ph.D. founded Encompass Guidance to help seniors and their families cope with sudden, life-altering events in the seniors' lives. Families are often caught unprepared for the changes, care and counseling these events require. EnCompass Guidance helps families put together the resources to make the transition comfortable and manageable over the long term.
The logo uses the "C" to create an embracing person, underscoring the compassionate guidance EnCompass provides. The soft colors further emphasize the human aspect of this vital service.
HK Financial
Logo
HK Financial is a firm providing financial planning and investment services. The firm's mission is to help individuals and families build assets and then provide for future generations. The "passing the torch theme" conveys this "generation-to-generation" mission. A bold, corporate font connotes solidity and competence, while the green and gold colors connote wealth.
International Data Collection (IDC)
Logo + Stationery + Corporate Brochure + Website
IDC provides data collection services for research firms mainly by performing phone surveys. The company specializes in interviewing Spanish speakers, tailoring interviews to specific regional cultures and dialects. As the company was transitioning from a start-up to a more mature phase, it became time to step up its corporate identity. We created this logo to convey the global capability of IDC, as well as its professionalism and expertise. We then developed a full corporate identity package around this logo, including stationery, a corporate brochure and a Web site.
One World Fine Foods (OWFF) Specialty Grocery
Logo
OWFF is a neighborhood market offering specialty groceries, including gourmet, organics and international foods. The store is located in Cortez Hill, close to downtown San Diego and home to younger, discerning urbanites with a zest for healthy and tasty living.
Our brand audit resulted in one word that conveyed what OWFF is all about: vitality. So we created a logo that was all about human vitality, energy, health and good living. "Vitality Man" holds up the world, in vibrant orange and green, the colors of good, healthy foods. He radiates energy. The whimsical font puts the focus on the human and personalizes the brand as a neighborhood place where the grocers know you by name and give you just what you're looking for, with a smile and great service.
Smart Projects
Logo
Smart Projects is a one-person consultancy, helping companies small and large learn to manage their projects and use Microsoft Project to keep them on track. The owner is a energetic presenter who leads fun and dynamic training sessions. He wanted his look to convey that sense of fun. The logo and cast of characters appeals to engineers and project mangers with whimsical cartoon people, as does the handwriting font. The overall message is: &Projects can be manageable and fun, and we'll show you how.&
Health Professionals Insurance Services (HPIS)
Logo + Stationery + Website
Doctors, dentists, medical students and interns. They're very busy people. They know they need good disability insurance, but don't have time to deal with it. And as medical professionals, they have special occupational insurance requirements, so not just any disability insurance will do. Enter HPIS. They are specialists in putting together cost-effective insurance plans tailored to the needs of medical professionals. They navigate all the options, help with all the paperwork and remain available to advise their customers at all times. This navigational and course-charting aspect became the inspiration for HPIS' logo, combining a stylized compass with symbols for doctors and dentists. The logo was subsequently incorporated into a stationery system and a new Web site, all designed by Epiphany Marketing.