Epiphany Marketing retained by Torrey Pines Bank
Fast-growing local bank hires advertising agency to increase its brand awareness in San Diego County.
SAN DIEGO, CA - February 28, 2007 - Epiphany Marketing, a San Diego branding and marketing agency, today announced that it has been retained by Torrey Pines Bank to assist with its marketing communications. Torrey Pines Bank provides financial services tailored to small- and medium-sized San Diego businesses. Since launching in 2003, the firm has grown from one location and $20 million in initial assets to six branches and over $ 581 million in assets (as of December 31, 2006), and will soon open its seventh branch in Carlsbad. The bank has sought out a local advertising agency to participate as part of its plan to accelerate its growth in serving San Diego businesses.
"We are thrilled to have been selected by Torrey Pines Bank at this phase in their growth," said Ron Marcus, principal of Epiphany Marketing. "This bank has an excellent reputation and has laid a solid foundation. We're excited to play a part in building on that foundation and in telling the story of Torrey Pines Bank's unique caliber of service to the local business community."
Epiphany Marketing will develop creative advertising, direct marketing and promotional campaigns to help Torrey Pines Bank increase its brand awareness as it continues to grow in San Diego County.
Said Crystal Watkins, Vice President, Director of Marketing and Head of Community Reinvestment for Torrey Pines Bank, "As a market leader in banking and financial services, Torrey Pines Bank believes our partnership with Epiphany Marketing will enable us to continue to build our brand while simultaneously gaining public awareness for our offering - giving us the opportunity to work even more closely with the business community throughout the County."
About Torrey Pines Bank
Torrey Pines Bank is a California-chartered commercial bank, providing commercial banking and financial services to small and middle market businesses, and personal banking services to proprietors, employees, and executives and those who desire a personal banking relationship. More information about Torrey Pines Bank can be found at torreypinesbank.com.
About Western Alliance Bancorporation
Western Alliance Bancorporation is the parent company of Bank of Nevada, Alliance Bank of Arizona, Torrey Pines Bank, Alta Alliance Bank, Miller/Russell & Associates, and Premier Trust. These dynamic companies provide a broad array of banking, leasing, trust, investment, and mortgage services to clients in Nevada, Arizona and California. Staffed with experienced financial professionals, these organizations deliver a broader product array and larger credit capacity than community banks, yet are empowered to be more responsive to customers' needs than larger institutions. Additional investor information can be accessed on the Investor Relations page of the company's website, westernalliancebancorp.com.
About Epiphany Marketing
Epiphany Marketing is a San Diego-based branding and marketing agency. From top-line branding and positioning strategies to the creative development of advertising, literature, websites, and public relations, the firm assists small- to medium-size companies with strategic planning and tactical execution of marketing communications programs. The agency serves clients in a variety of market segments including consumer lifestyle, entertainment, retail, financial, technology, industrial and nonprofit. More information about Epiphany Marketing can be found at www.epif.net.
" ... our partnership with Epiphany Marketing will enable us to continue to build our brand while simultaneously gaining public awareness for our offering ... "
Crystal Watkins
Vice President, Director of Marketing
Head of Community Reinvestment